Closeouts are one way to get cheap products for your business. Particularly, the products that don’t sell during a closeout will be extremely cheap later on down the road. These are usually liquidated.
Whenever a company produces goods in vast amounts and launches them into the marketplace, they end up being replaced by a brand new product at some point. Then the replaced items are sent to wholesale closeouts and liquidators.
There are many products that are somewhat damaged and can’t be marketed as new and have to be sold at a large discount rate. If they were to market these slightly damaged items at retail shops, customers would surely bring them back for a replacement despite the fact that it is still an excellent product that still functions.
Usually store returns are provided to wholesale closeout companies. After an item has been returned, the item is usually not placed back on the shelf again, but is instead stored. As time passes, these products gather and there is almost no room to store them, even in big establishments.
The next course of action would be to get rid of all obsolete or damaged items, which includes the outdated ones talked about above. When this occurs, wholesale liquidations are the only option since they do not need to focus their time making money on retail store items and instead can concentrate on selling returned merchandise.
Closeouts as Advertising
Stores have been known to promote closeouts in an auction-like manner in order to have traffic visiting their building. As a result, some visitors will discover new things that they may be considering purchasing. When in store liquidations are available you will see large amounts of people coming into the facility since the price is cut to motivate people to purchase.
Items that have already been on the shelves for too long are also a part of the closeout to clear the shelving for brand new merchandise.
How Often Do Closeouts Occur?
A lot of companies have closeouts on a regular basis. A primary market that hosts a lot of closeouts is large furniture vendors and those who sell cars. Big name car dealers are known to have liquidations two times per year, one that takes place in fall and the other during spring in order to make room for new models.
Closeouts are important because models that sit for too long are usually not worth holding on to and can be swapped out for something much better. This is particularly important with these difficult economic times since consumers would rather save as much as they can and only try to buy a car during one of these bi-annual closeouts. This same scenario also occurs for furniture sellers. Most furniture does not sell properly during wintertime, especially when it comes to patio furniture.
For this reason the furniture company aims to have it cleared just before winter takes hold. This is done through wholesale closeouts and liquidations.If an item or set does not sell during the closeout then the company has to keep it through winter or liquidate it.
Instead of saving merchandise until the next year, nearly every retailer in the United States also has post-holiday clearance sales, occasionally starting before the holiday season.
Early discount rates are often close to 20%, however the discount can reach up to 60% which is common in stores who have a high retail price to begin with. There are stores that do pack-up holiday products after a week-long closeout and try to sell it again later, however they usually have a hard time trying to sell any items once the product price returns to normal after a closeout.
By Clifford Woods
wholesale business model